Introduction
Elon Musk, the CEO of Tesla and SpaceX, is known for his innovative ideas and bold statements. He is also known for his active presence on social media, particularly Twitter, where he has over 60 million followers. In addition, he has used Periscope, a live video streaming platform, to share behind-the-scenes footage of his companies.
The Impact of Musk’s Tweets
Musk’s tweets have been known to move markets. In 2018, he tweeted about taking Tesla private, causing the company’s stock to soar. However, the tweet was later revealed to be false, resulting in Musk and Tesla being fined by the Securities and Exchange Commission. Musk’s tweets have also caused controversy, such as when he tweeted about the COVID-19 pandemic and spread misinformation about the virus.
Despite the potential negative consequences, Musk’s tweets have also been used for good. He has used his platform to promote renewable energy and advocate for climate change action. He has also used Twitter to respond to customer complaints and improve Tesla’s customer service.
Periscope and Behind-the-Scenes Footage
In addition to Twitter, Musk has used Periscope to share behind-the-scenes footage of his companies. In 2016, he used Periscope to give a tour of SpaceX’s rocket factory. The live stream allowed viewers to see the inner workings of the company and get a glimpse of the technology being developed.
Periscope has also been used to showcase Tesla’s products. In 2018, Musk used Periscope to give a live demonstration of the company’s new tunnel system, which aims to alleviate traffic congestion in Los Angeles.
Conclusion
Elon Musk’s use of social media, particularly Twitter and Periscope, has had a significant impact on his companies and the public. While his tweets have caused controversy and legal issues, they have also been used to promote positive change and improve customer service. Periscope has allowed Musk to share behind-the-scenes footage of his companies, giving the public a better understanding of the technology being developed. As social media continues to play a prominent role in our lives, it will be interesting to see how Musk and other CEOs use these platforms to connect with their audience.
